OUR STORY

SOLIDS was born from a simple belief: Getting dressed should feel effortless Founded by Yasra Waqar and Fatima Nadim, SOLIDS was created to bridge the gap between timeless design and everyday wear. What began as a shared vision has grown into a contemporary fashion label known for elevated essentials, thoughtful craftsmanship, and pieces that seamlessly fit into modern wardrobes. Every collection is designed with longevity in mind. Rather than chasing trends, SOLIDS focuses on clean silhouettes, versatile cuts, and premium fabrics that are made to be worn, loved, and lived in season after season. From our signature crease-resistant fabrics to carefully developed silhouettes, every detail reflects our commitment to quality, comfort, and understated elegance. Today, SOLIDS serves women across Pakistan and around the world through online launches, international shipping, and pop-up experiences. While our collections continue to evolve, our philosophy remains the same: to create clothing that empowers women to feel confident, comfortable, and effortlessly put together. Meet the Founders Yasra Waqar : With a keen eye for design and product development, Yasra brings the creative vision behind SOLIDS to life. From conceptualizing collections to refining every silhouette and fabric, her passion lies in creating timeless pieces that balance style, functionality, and quality. Fatima Nadim: Fatima leads the brand's growth, marketing, and customer experience. Focused on building meaningful connections with the SOLIDS community, she combines creativity with strategy to ensure every touchpoint reflects the brand's values of authenticity, quality, and modern elegance. Together, Yasra and Fatima have built SOLIDS into more than a fashion label. It is a community centered around intentional design, confidence, and timeless style.